Portumna Community School

E-Business Studies

Portumna Community School

 Post leaving Cert Course

  FETAC E-Business Studies  B20148

Assignment 1

 Compare the E-business strategies of two companies or organisations each with a web presence.

 Identify the strategies employed by the companies and examine how they are using the Internet to enhance their business. It will be necessary to investigate the strategies from both the customer’s viewpoint as well as that of the business itself.

Examine the main issues involved including the advantages of the strategy to the business, marketing in an online environment, security issues and any potential risks involved in e-business.

Investigate also issues such as customer usability, site accessibility and potential customer confidence in the E-Business.

Your final report should include relevant screenshots of the companies/organisations studied.

 Submission Date: - Dec. 16^th 2005

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