Investigation of E-Business Strategies

Checklist:

It is not necessary to include all of these in your report, but they should serve as a useful checklist.

1.      Registered domain name?

2.      Search engine profile

3.      Design – appealing, easy to read.

4.      First impressions – would the homepage entice you to stay?

5.      Navigation – is it easy to find your way around the website?

6.      Search facility – has it got its’ own search facility

7.      Contact information? – Explicit (landline and address?)

8.      Testimonials.

9.      Security policy

10.  Privacy policy

11.   Explicit pricing – no hidden costs

12.   Delivery information – where applicable

13.   Information/services to entice the visitor back

14.  Relevant links

Procedure.

Choose two companies/organisations each with an online presence. Visit their websites and review their strategies using the above headings as guidelines.

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